Public Internet to create a new mode of public China News – Sohu ca1871


"Internet community" to create a new model – Chinese public Sohu in Beijing in February 22, xinhuanet.com news (reporter Lou Yijuan) in February 2nd 15, "love clean dust" volunteers Chen Jing came to Xiangyang Zhen’an County in Shaanxi province village of three pneumoconiosis patients with Ni Shuping home, to Ni Shuping to netizens donated "help pneumoconiosis peasant family have a warm year" New Year Love packs, including 50 pounds of rice, 20 pounds of edible oil and 5 pounds of white sugar. Chen Jing is not the first time to Nijia the scene at the time, still let her xinxunanping. After a lapse of several days, Chen Jing in an interview with reporters, choked several times: the day of its own, Ni Shuping’s old mother was hurt and bed rest, his wife due to lumbar disc herniation, systemic edema; two children are in a cold, "a few days later is the new year’s Eve, they buy special purchases for the Spring Festival only spent 80 yuan". Receive love packs and other 66 households living in patients with pneumoconiosis family and Ni Shuping, they all received love packs from the users of donation. Many public organizations jointly participate in public welfare activities for the first time large-scale network year end of the year, Chinese Internet development fund and a number of network public organizations formally launched the "I love public new year" as the theme of the 2016 network public service a series of activities, "for the special hardship families of pneumoconiosis patients send annual special fundraising plan among. This is a special fundraising plan by the "love dust cleared to passerby donation platform establishment, fund-raising target of 66 thousand yuan, raised funds for the purchase of the family with poor directional County town of pneumoconiosis in Shaanxi province and release spring warm bag. The first love spree has paid out before the spring festival. The monkey spring firecrackers gradually gone, a network of public warmth continues. 2016 network public service a series of activities including "warm" and "beautiful things" and "I love my family" "care" and "accompanying the growth of other five plates, a total of 15 network public projects, activities will continue until the end of February. Through the multiple subject participation, online interaction, raise public welfare innovation, the public spirit into the thick flavor, let more people feel the warmth of the public, the transfer of positive energy of love. To raise public network, the other two activities in 2016 network public service month: as of February 20th 11 in the morning, the sound, growth, rural children to shadow printing a picture "project has been fundraising 12562 yuan, 12500 yuan more than the budget;" 90 after recording nostalgia, the younger generation in the eyes of the hometown story ", has raised 12113 yuan. Raise public network relevant responsible person said, raised by the public network and other channels to raise, 476 of the people support for rural children photo processing activities; 70 executive team confirmed the participation, plans to cover 80 rural primary school, the existing 8 Rural Primary School 570 students got the photos. Take home story project won the 581 donations, 60 people have been invited to participate in the shooting, the end of the month will end after the solicitation, review of outstanding works. With the rapid development of Internet, network public booming, the concept of public service and innovative public forms continuously enriched, become the internet.

“互联网公益”开创中国公益新模式-搜狐新闻  新华网北京2月22日电(记者娄奕娟)2月2日15时许,“大爱清尘”志愿者陈静来到陕西省镇安县向阳村三期尘肺病患者倪书平的家,给倪书平带去了网友们捐赠的“助力尘肺农民家庭过个温暖年”新年爱心礼包,包括50斤大米、20斤食用油和5斤白砂糖。   陈静并不是第一次到倪家,当时的场景仍让她心绪难平。时隔多日,陈静在接受记者采访时,几度哽咽:自己去的那天,倪书平的老母亲因摔伤而卧床休息,妻子因腰椎间盘突出,全身浮肿;两个孩子也在感冒,“几天后就是除夕,他们家置办年货只花了80元”。   与倪书平一样收到爱心礼包的还有其他66户特困尘肺病患者家庭,他们收到的爱心礼包全部来自网友的爱心捐赠。   多家公益组织首次联合参与大规模网络公益活动   羊年年尾,中国互联网发展基金会等多家网络公益组织正式启动了以“网聚爱心,公益过年”为主题的2016年网络公益服务月系列活动,“为特困尘肺病患者家庭送年礼”专项筹款计划名列其中。这一专项筹款计划由“大爱清尘”携手路人甲公益捐赠平台设立,筹款目标为6.6万元,所筹款项定向用于为陕西省镇安县特困尘肺病患者家庭购买和发放新春温暖包。首批爱心礼包已在春节前发放完毕。   猴年新春的爆竹声逐渐远去,网络公益的温暖仍在延续。2016年网络公益服务月系列活动包括“温暖同行”“美丽乡情”“我爱我家”“关爱救助”“成长相伴”等五大板块,共15个网络公益项目,活动将持续到2月底。通过多元主体参与、线上线下联动、公益众筹创新等方式,将公益精神融入浓浓年味,让更多人感受到公益的温暖,传递爱的正能量。   在众筹网,2016年网络公益服务月的另外两项活动还在进行:截至2月20日上午11点,“花开有声,成长有影��给乡村儿童冲印一张照片”项目已筹款12562元,超过12500元的预算;“90后的乡愁,记录年轻一代人眼中的家乡故事”,已筹款12113元。   众筹网相关负责人介绍说,通过众筹网及其他渠道筹集,有476人支持了给乡村儿童冲印照片活动;有70支执行队伍确认参与,计划覆盖80所乡村小学,现有8所乡村小学570名学生拿到了照片。拍摄家乡故事的项目获得了581人的捐款,已有60人报名参与拍摄,本月底作品征集结束,之后将评审出优秀作品。   随着互联网的飞速发展,网络公益蓬勃兴起,公益理念、创新公益形态不断丰富,成为互联网时代人们积极参与公益行动的重要载体,公益活动开始从传统模式向新型模式转变。   路人甲公益的小额捐赠样本   打开手机APP“路人甲”,包括为尘肺病患者募捐的公益项目约有80个左右。为适应移动用户碎片化时间和“读图”习惯,公益项目的介绍主要通过精简的文字和精心设计的海报进行展示。陈列着的各种公益项目介绍,总有几款能触及一个人心底的柔软。   据路人甲公益捐赠平台高级运营总监刁宇宁介绍,平台集合的公益项目重“精”不重“多”,路人甲公益捐赠平台为爱心网友提供了多种的公益参与方案选择,也使每个公益项目都能得到良好的露出机会。移动端操作、10元定额捐赠的额度,改变着传统公益的运作模式,让捐款行善不仅更加便捷,门槛也大大降低,使“人人公益”成为可能。   作为小额捐赠及轻度参与的公益创新互动平台,路人甲公益捐赠平台是一个带有答谢机制的小额捐赠及轻度公益参与的创新公益互动平台,这一惠捐模式通过与商家联合,以返赠优惠券的方式,帮助捐赠人获得一定的物质答谢,旨在解决小额捐赠人不方便、不温暖、不持续的三大现实问题,同时实现公益项目、捐赠人、爱心企业的三方互赢。   除了惠捐模式,还有更多的公益资源和商业资源在路人甲的平台上实现交换。刁宇宁举例说,去年8月,某专卖小黑裙的品牌携手路人甲公益捐赠平台,在公益领域发起一次红与黑的碰撞:每卖出一条小黑裙,就会通过路人甲公益捐赠平台定向捐赠10元钱给“中华红丝带基金母婴平安项目基金”。   截至去年11月,该品牌通过“路人甲”向红丝带项目累计捐款42310元。该品牌也“名利双收”:在微信平台上线售卖123天后,粉丝突破100万人,卖出2.3万条小黑裙,营业额过千万元。   “路人甲公益捐赠平台实现了高注册率、高复捐率和优惠券的高领取率”,刁宇宁介绍说,路人甲公益捐赠平台自2015年2月14日开始上线试运营,截至2015年底,注册用户近十万,APP注册率达85%,捐赠用户总体转化率为39%,复捐率达18%,优惠券领取总量近两万张,优惠券领取率12%。   网络推动“平民慈善、人人公益”快速发展   因其低门槛、更为开放、注重创意等特征,通过互联网发布筹款项目并募集资金的公益众筹模式也获得了众多网友的支持。在“给乡村儿童冲印一张照片”项目中,网友们的捐赠数额从1元到1万元不等,并留言鼓励:“我也是农村出来的孩子,小时候很喜欢拍照,可是没有几张小时候的照片……”“作为在农村实习过的师范毕业生,深刻感受过孩子们的童真,对学习的渴望……支持下,略表心意。加油!”   来自众筹网的数据显示,截至2016年1月底,公益众筹已上线2000余个公益项目,筹资超过2300万元,参与公益众筹的投资人次约18万,覆盖公益领域包括助学、弱势群体帮扶、环保、动保、公益创业等;先后推出“公益创投众筹PK”“定制公益”“众筹扶贫”“公益众筹营销”等跨界公益模式,为公益领域撬动更多资源的参与。   中国的公益慈善的发展历史虽然不足30年,但已取得丰硕的成果。随着网络和社交媒体的快速发展,善款支付、慈念传播插上了“互联网+”的翅膀,公益慈善传播的速度得到了极大提高,大大降低了传播成本,同时也改变了传统公益、慈善项目受时间与空间的双重限制,面临需求与资源难以匹配的尴尬。   互联网聚少成多的功能生成了影响大众的力量,快速形成并推动“平民慈善、人人公益”理念的发展。涓涓细流汇成江海,中国公益慈善领域正展现出蓬勃发展的新气象。相关的主题文章: